common pitfalls when buying art prints and greeting cards

Art prints and greeting cards can serve as delightful expressions of creativity, but navigating the purchasing process can be tricky. In 2026, with an abundance of online shops and local boutiques, it is essential to be mindful of common pitfalls that can lead to buyer's remorse. This guide will help you make informed choices while enriching your collection or finding the perfect card for your loved ones.

Not Checking Print Quality

One of the most significant mistakes buyers make is not checking the quality of the print. Always look for information regarding the printing process used. Giclée prints are typically of higher quality, using inkjet technology to produce detailed and vibrant artworks. Pay attention to the type of paper used as well; a heavyweight, acid-free paper will ensure longevity and prevent yellowing. If possible, request a sample or view the print in person to assess its quality.

Ignoring Artist Credentials

When purchasing art prints, it is crucial to consider the artist's background and expertise. Research the artist's credentials and past exhibitions to understand their style and reputation. This can be particularly important for investing in prints that may increase in value over time. Additionally, supporting local artists and emerging talent can bring a unique flavour to your collection while helping the art community thrive.

Overlooking Size and Scale

It is easy to underestimate the importance of size and scale when buying art prints and greeting cards. Always double-check the dimensions before making a purchase. Visualise how the print will fit in your space. A small print may get lost on a large wall, while a massive piece might overwhelm a smaller room. For greeting cards, consider the recipient's preference for size - a standard A6 card may be ideal for some, while others might appreciate a larger format.

Failing to Consider Framing Options

Framing is an essential aspect of displaying art prints. Many buyers neglect to consider how their chosen print will look when framed. Take into account the style of framing that will complement the artwork and the surrounding decor. Some prints may look stunning in a contemporary frame, while others may require a more traditional approach. If you are unsure, seek advice from framing professionals who can guide you on the best options for your piece.

Buying Without Understanding the Return Policy

Before making a purchase, always familiarise yourself with the return policy of the seller. This is particularly important when buying online, where the print may differ from your expectations upon arrival. Ensure the policy allows for returns or exchanges, especially if the print arrives damaged or is not as described. A reputable seller will have clear guidelines, and understanding these can save you stress later on.

Not Considering the Occasion

When selecting greeting cards, it is vital to consider the occasion and the recipient's taste. Not all cards are suitable for every event, so take the time to choose a design that reflects the sentiment you wish to convey. For instance, a birthday card should feel festive, while a sympathy card should be more subdued and respectful. Pay attention to the messaging inside as well, as it can greatly affect the card's impact.

Neglecting to Compare Prices

Lastly, buyers often overlook the importance of comparing prices before purchasing art prints and greeting cards. While you may find a piece that resonates with you, ensure you check other retailers or platforms for similar options. It can save you money and reveal an even better piece that fits your budget. Many online platforms also offer discounts or promotions, making it worthwhile to explore different sellers.